eBay vs Walmart Marketplace
A side-by-side look at eBay and Walmart Marketplace. On our scoring, Walmart Marketplace comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.7/5 | 3.7/5 |
| User rating | 4 | 3.9 |
| Reviews | 4,360 | 1,430 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | free to list + optional Store subscription | no monthly fee, referral fees only |
| Transaction fees | ~13% final value fee (varies by category) | 6–15% referral fee by category |
| Hosting & setup | ||
| Hosting type | Marketplace | Marketplace |
| Free trial | Free listings up to a limit | No monthly fee |
| Staff accounts | Limited | User permissions |
| Product limit | Limits scale with account | Unlimited (approved sellers) |
| Payments & security | ||
| Payment gateways | eBay Managed Payments | Walmart-managed checkout |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | No |
| Catalog & content | ||
| Themes / templates | N/A (standard listings) | N/A (standard listings) |
| App marketplace | Seller tools & integrations | Solution provider network |
| Multi-currency | Yes | No |
| Multi-language | Yes | No |
| POS included | No | No |
| Abandoned cart recovery | No | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Phone, chat, help center | Partner support, ticketing |
| Actions | Read review | Read review |
Why pick eBay?
eBay still owns the auction format and remains a powerful outlet for used, refurbished, and collectible items with a huge global audience. Its final value fees and dated seller tools are the price of that reach.
Best for: Used, collectible, and auction-style goods
Read the full eBay reviewWhy pick Walmart Marketplace?
Walmart Marketplace offers access to a massive US shopper base with no monthly fee and less crowding than Amazon. Approval is selective and the tooling is younger, so it rewards sellers who already run a tight operation.
Best for: Established sellers expanding beyond Amazon
Read the full Walmart Marketplace review