Easy Digital Downloads Review
WordPress plugin purpose-built for digital products.
Overview
Easy Digital Downloads is the specialist choice for selling digital goods on WordPress, with clean license and subscription handling that WooCommerce only bolts on awkwardly. For file and software sellers on WordPress, it is purpose-built.
It requires a WordPress site, and its best features come via paid extension passes, but the focus on digital products makes it more elegant than general-purpose carts for that job.
Our verdict
Easy Digital Downloads is the specialist choice for selling digital goods on WordPress, with clean license and subscription handling that WooCommerce bolts on awkwardly. You will buy extension passes to unlock its full power.
Best for: WordPress users selling files and licenses
Key features
Digital-first design
Built specifically for selling files, software, and licenses on WordPress.
Licensing & subscriptions
Strong software licensing and recurring-billing tools via extensions.
Free open-source core
The base plugin is free; you own your store and data.
Extension passes
Bundled passes unlock email, recurring payments, and more.
Pros
- Built specifically for digital products
- Strong licensing and subscription tools
- Free, open-source core
Cons
- Requires a WordPress site to run
- Best features need paid extension passes
Ideal for
- WordPress users selling files and licenses
- Software and plugin developers needing licensing
- Digital sellers who want full ownership
Not ideal for
- Sellers without a WordPress site
- Physical-goods stores
Pricing
free core + annual pass for extensions · 0% (processor fees apply) transaction fees
Free WordPress plugin
Core extensions, billed yearly
Every extension, billed yearly
The core plugin is free; functionality comes from annual passes — Personal (~$33/mo billed yearly) up to All Access (~$83/mo billed yearly). There are no platform transaction fees beyond your payment processor.
Performance & reliability
Performance follows your WordPress hosting. With good hosting it handles substantial digital catalogs reliably.
Support
Ticket-based support for pass holders plus extensive documentation. Community help is available for core users.
Full specifications
- Hosting type
- Self-hosted (WordPress)
- Free trial
- Free core plugin
- Themes / templates
- WordPress theme ecosystem
- App marketplace
- Official extensions library
- Staff accounts
- WordPress roles
- Multi-currency
- No
- POS included
- No
- Abandoned cart recovery
- Yes
- Built-in blog
- Yes
Payments & security
- Payment gateways
- Stripe, PayPal + gateways
- SSL certificate
- Yes
- PCI compliant
- Yes
- Gift cards
- Yes
Capabilities & limits
- Product limit
- Unlimited
- Drag-and-drop editor
- Yes
- Multi-language
- Yes
- API access
- Yes
- Mobile app
- No
- Support channels
- Ticket support (pass), documentation
Frequently asked questions
Do I need WordPress for Easy Digital Downloads?+
Yes. It is a WordPress plugin, so you need a WordPress site to run it.
Is it free?+
The core plugin is free; advanced features require paid annual extension passes.
How is it different from WooCommerce?+
It is purpose-built for digital products, so licensing, files, and subscriptions are cleaner than WooCommerce’s general-purpose approach.