Amazon vs eBay
A side-by-side look at Amazon and eBay. On our scoring, Amazon comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.9/5 | 3.7/5 |
| User rating | 4.2 | 4 |
| Reviews | 9,210 | 4,360 |
| Pricing | ||
| Starting price | $40/mo | Free |
| Pricing model | Professional plan, per month | free to list + optional Store subscription |
| Transaction fees | 8–15% referral fee + optional FBA fees | ~13% final value fee (varies by category) |
| Hosting & setup | ||
| Hosting type | Marketplace | Marketplace |
| Free trial | Individual plan (pay per sale) | Free listings up to a limit |
| Staff accounts | User permissions | Limited |
| Product limit | Unlimited listings | Limits scale with account |
| Payments & security | ||
| Payment gateways | Amazon-managed checkout | eBay Managed Payments |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | No |
| Catalog & content | ||
| Themes / templates | N/A (standard listings) | N/A (standard listings) |
| App marketplace | Selling Partner Appstore | Seller tools & integrations |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | No |
| Abandoned cart recovery | No | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Seller Support, case log | Phone, chat, help center |
| Actions | Read review | Read review |
Why pick Amazon?
Selling on Amazon means instant access to the largest pool of ready-to-buy shoppers on earth, plus FBA fulfillment that handles storage and shipping. The trade-off is fierce competition, thin margins after fees, and almost no control over the customer relationship.
Best for: Sellers chasing maximum reach and Prime logistics
Read the full Amazon reviewWhy pick eBay?
eBay still owns the auction format and remains a powerful outlet for used, refurbished, and collectible items with a huge global audience. Its final value fees and dated seller tools are the price of that reach.
Best for: Used, collectible, and auction-style goods
Read the full eBay review