Amazon Review
The world’s largest marketplace with built-in buyer traffic.
Overview
Selling on Amazon means instant access to the largest pool of ready-to-buy shoppers on earth, plus FBA fulfillment that can handle storage, shipping, and returns for you. For many products, the built-in demand is unmatched.
The trade-offs are real: fierce competition, thin margins after referral and FBA fees, and almost no ownership of the customer relationship. You play by Amazon’s rules on Amazon’s turf.
Our verdict
Selling on Amazon means instant access to the largest pool of ready-to-buy shoppers on earth, plus FBA fulfillment that handles storage and shipping. The trade-off is fierce competition, thin margins after fees, and almost no control over the customer relationship.
Best for: Sellers chasing maximum reach and Prime logistics
Key features
Massive buyer traffic
Hundreds of millions of active shoppers provide demand no independent store can match.
Fulfillment by Amazon
FBA stores, picks, ships, and handles returns and customer service for your orders.
Prime eligibility
The Prime badge boosts conversion and visibility significantly.
Advertising platform
Sponsored Products and Brands ads drive visibility within search results.
Pros
- Enormous built-in buyer traffic
- FBA handles storage, shipping, and returns
- Prime badge boosts conversion
Cons
- Referral and FBA fees erode margins
- You do not own the customer relationship
Ideal for
- Sellers chasing maximum reach and Prime logistics
- Brands with competitive products and tight operations
- Sellers who want fulfillment handled for them
Not ideal for
- Brands that want to own the customer relationship
- Low-margin products that cannot absorb referral and FBA fees
Pricing
Professional plan, per month · 8–15% referral fee + optional FBA fees transaction fees
$0.99 per item sold
Flat monthly, no per-item fee
The Individual plan charges $0.99 per item; the Professional plan is a flat $39.99/mo. On top of that, referral fees of roughly 8-15% apply per sale, plus optional FBA storage and fulfillment fees — model these carefully against your margins.
Performance & reliability
Amazon’s infrastructure is effectively limitless and handles any scale. As a seller you do not manage performance — but you also do not control the storefront experience.
Support
Support runs through Seller Central case logs and Seller Support. Response quality varies, and account or listing issues can be frustrating to resolve.
Full specifications
- Hosting type
- Marketplace
- Free trial
- Individual plan (pay per sale)
- Themes / templates
- N/A (standard listings)
- App marketplace
- Selling Partner Appstore
- Staff accounts
- User permissions
- Multi-currency
- Yes
- POS included
- No
- Abandoned cart recovery
- No
- Built-in blog
- No
Payments & security
- Payment gateways
- Amazon-managed checkout
- SSL certificate
- Yes
- PCI compliant
- Yes
- Gift cards
- No
Capabilities & limits
- Product limit
- Unlimited listings
- Drag-and-drop editor
- No
- Multi-language
- Yes
- API access
- Yes
- Mobile app
- Yes
- Support channels
- Seller Support, case log
Frequently asked questions
How much does selling on Amazon cost?+
A $39.99/mo Professional subscription (or $0.99/item Individual) plus referral fees of about 8-15% per sale and optional FBA fulfillment fees.
What is FBA?+
Fulfillment by Amazon stores your inventory and handles picking, packing, shipping, returns, and customer service for a fee.
Do I own my customers on Amazon?+
No. Amazon owns the customer relationship and data, which limits remarketing and brand-building compared with your own store.